A leading Internet Service and Media Company needed to improve the efficiency and effectiveness of its recruiting process for Sales Reps, whose job is to generate new revenue through customer acquisition and maintain existing revenue through customer retention.
ChallengeA leading Internet Service and Media company engaged with Logi-Serve to improve the efficiency and effectiveness of its recruiting process for Sales Reps. The role has both sales and customer service components, as the goal is to both generate new revenue through customer acquisition and maintain existing revenue through customer retention.
SolutionLogi-Serve implemented our Sales and Service Assessment, along with a customized benchmark calibrated to the client’s top performers in the Sales role.
ResultsLogi-Serve was asked to conduct a proof of concept to showcase the value and potential financial benefit of its Assessment. The Assessment not only identified higher-producing Sales Reps, it also identified those who excelled at retaining customers by convincing them not to cancel subscriptions. Using client data, Logi-Serve was able to show a combined benefit estimated at around $8.7 Million per year. This client was so impressed with the results that they expanded our program to other positions and areas of the company.